M&C SAATCHI ABEL

To capture the essence of Gravel Burn in a logo (no pressure!) we turned to M&C Saatchi, known for creating some of the South Africa’s most well-known brands. Connecting adventure and design, we homed in on the holy grail of iconography: something timeless and universal. The spirit of Gravel Burn is defined by the horizon, as represented in our logo – it’s that special moment where the land meets the sky and its infinite iterations unfold. And in the Karoo, there’s always something new happening on that distant line.