M&C SAATCHI ABEL
To capture the essence of Gravel Burn in a logo (no pressure!) we turned to M&C Saatchi, known for creating some of the South Africa’s most well-known brands. Connecting adventure and design, we homed in on the holy grail of iconography: something timeless and universal. The spirit of Gravel Burn is defined by the horizon, […]
East City Cycles
Ahead of the curve, owners Charles, Jarryd and Marc were already exponents of SA’s fledgling gravel scene 7 years ago. Although relatively new, their shop is part of the fabric of the central Cape Town cycling community. East City Cycles is Gravel Burn HQ’s Local Bike Shop, and so much more.
Woww
In a world where technology connects us faster than ever, there’s a quiet irony: our greatest luxury is time spent disconnected. Gravel riding is exactly that – a chance to unplug. Our digital home must reflect this balance, and Woww understood it from the start. They’re creating a digital space where our community can connect – augmenting […]
Newmen Components
Africans were captivated watching Biniam Girmay win three stages of the Tour de France, and the green points jersey. Newmen wheels carried him on this special moment in history. Tested successfully at the highest level of the sport in Europe and now they’re tested on African soil – Newmen Components installed 10 sets of wheels […]
Open Cycle
Kevin and Andy Kessler (Open’s co-founder) (add also Gerard Vroomen) are long-time friends. In fact, Kevin and his first Cape Epic riding partner from 2016 both own Open’s first ever production frames – MTB 29er hardtails #001 and #002. Kindred entrepreneurial spirits, they share a love for business, cycling and premium bikes, especially the ones carrying us along our Trial Burn route test event.