M&C SAATCHI ABEL
Working with M&C Saatchi Abel, we aimed to define the spirit of Nedbank Gravel Burn in a simple, iconic marque. Here, we represent a universal symbol of adventure, wide open spaces and the future — the horizon.
East City Cycles
Ahead of the curve, owners Charles, Jarryd and Marc have helped grow SA’s fledgling gravel scene and now is part of the fabric of our cycling community. It’s our Local Bike Shop, yet so much more.
Woww
Woww have helped us create a digital space where our community can connect with our brand and our event – augmenting the Nedbank Gravel Burn experience without ever trying to replace the real adventure.
Newmen Components
Their wheels carried an African to 3 stage wins at the Tour de France. Newmen sent us 10 sets and now they’ve been tested on African soil, at our Trial Burn route recce (and still in perfect shape).
Open Cycle
As kindred entrepreneurial spirits, the founders of Open and Nedbank Gravel Burn share a passion for business, cycling and premium bikes. Open kindly arranged 11 WI.DE bikes for our Trial Burn route test events.